Our training is applicable to:

• Marketing Agencies
• Sales Conferences
• Advertising Conferences
• Advertising Agencies
• Companies designing products and selling to women and/or men
• Companies designing products and selling to boys and girls.

 

NEW SCIENCE, NEW BUSINESS

By looking at PET scans, MRIs, and SPECT scans of the brain, scientists are able to see more than 100 differences in the brains of males and females.  Our marketing training includes these scans, and looks at how these differences affect different aspects of marketing:

• selling to women
• selling to men
• advertising to women
• advertising to men
• how graphics work differently for women and men
• how words and verbal icons work differently
• how to alter marketing to take into account the natural developmental differences of males and females (from boy/girl to aging man or woman)
• developing products and product design for males and females
• how to translate new research on women and men to profit increases, bottom line gains, and better competitive edge.

    Our training is science-based and very practical.  In our keynotes, there is less experiential training; in our one day or ongoing trainings, you and your team join in role-play and other experiential tools by which to put GenderTools to work immediately.

 
Over the last few years, neural science research has permeated most parts of our culture—not a day goes by that you don’t read something in the newspaper about the application of brain science to your family, your children’s school, your own health and well being. Similarly, studies come out daily about the innate differences between men and women—at work, at home, in relationships, and marriage. Women’s magazines are especially tuned to mention of these differences.
   
This is a great thing for all of us—brain research is changing the way we live.
  
It can be a crucial part of your work in marketing.  If you work in marketing, selling or advertising, you know instinctively how important are male/female differences. The new brain sciences are ready to help clarify and practically apply your instincts.  Both nurture and nature matter—and every man or woman you are selling or marketing to is affected by being male and female. 
 
I’m proud to be part of a team of trainers that specializes in male/female difference from a scientific point of view.  If we can help you, let us know.  Our perspective is unique, and empowers corporate growth.
 
For a science-based approach to marketing to men and women, please go to New Books and learn about our LEADING PARTNERS workbook. It includes specific information on this topic, and can be ordered through the website.

For a science-based and child-friendly look at marketing to boys and girls specifically, click:  Conducting Business with Boys and Girls in Mind Published in Specialty Toys And Gifts Magazine, June 2005 By Michael Gurian, Co-Founder, The Gurian Institute  Click here to read a related brochure. (It is a Microsoft Word Document.)